Notes on building websites, e-commerce and automation that pay for themselves.
Cold email and cold calling can both work in B2B sales, but they serve different purposes. Cold email is easier to scale and gives prospects time to respond, while cold calls create faster, more personal conversations. For most B2B companies, combining both is more effective than choosing only one.
B2B lead generation costs vary significantly by channel, industry and how a company defines a lead. Instead of comparing cost per click or raw lead volume, B2B companies should compare cost per qualified sales conversation — how much it costs to reach a relevant decision-maker at a company that could realistically become a customer.
B2B lead generation is not about collecting as many contacts as possible. It is about identifying the right companies, finding the right decision-makers, and having a specific reason to contact them now.
Most AI crawlers read the raw HTML your server sends and never run JavaScript. If your site is a single-page app, they can receive an empty container instead of your copy — and a page with nothing to read is a page with nothing to quote. One curl command tells you which one you are.